When You're Done, You'll Walk Away With A Plan For...
GUARANTEED TRAFFIC
...And A Plan For Acquiring New Customers On Autopilot
HERE'S WHAT YOU'LL LEARN
1
THE 3-STEP TRAFFIC SYSTEM
that automates relationship building and turns cold prospects into brand evangelists...
2
NOT SURE WHERE YOUR MARKET IS "HANGING OUT" ONLINE?
don't worry we'll show you how to find them and give you a look into the top 7 traffic sources...
3
26 OFFER TYPES
that you can use to cold, warm or hot traffic to ensure your acquiring customers on autopilot.
4
WHAT TO DO
when your campaign "just ISN"T converting" (this happens 80% of the time)...
5
EXACTLY HOW TO SET-UP YOUR CAMPAIGNS
so they update themselves dynamically and automatically, so you can set them up once and let them update and optimize themselves!
6
MOST IMPORTANTLY,
we show you how to SCALE your campaign once you have a winner so you build massive subscribers list while avoiding the ad fatigue that can lead to increased click cost...
7
...AND MUCH, MUCH, MORE.
COURSE DETAIL AND DESCRIPTION
ABOUT YOUR INSTRUCTOR
MOLLY PITTMAN IS DIGITAL MARKETER'S VICE PRESIDENT AND TRAFFIC MANAGER
Molly is responsible for creating
COURSE BREAKDOWN:
MODULE 1: START HERE
1.1 - Here's What To Expect
1.2 - What is CVO?
1.3 - The Formula for Growth
MODULE 2: DETERMINE PRODUCT/MARKET FIT
2.1 - The Goal of Marketing
2.2 - Before and After Grid - Infant Tub
2.3 - Before and After Grid- Landscaper
2.4 - Crafting a Statement of Value
2.5 - SOV vs. USO
2.6 - Why Value Isn't Enough
2.7 - Two Types of Doubts
MODULE 3: OPTIMIZE THE LEAD MAGNET
3.1 - What is a Lead Magnet?
3.2 - Importance of Specificity
3.3 - Make A Specific Promise
3.4 - Give A Specific Example
3.5 - Offer A Specific Shortcut
3.6 - Answer A Specific Question
3.7 - Deliver A Specific Discount
3.8 - Finding The Hook
3.9 - The Landing Page Checklist
3.10 - The Formula Revisited
MODULE 4: OPTIMIZE THE TRIPWIRE OFFER
4.1 - What is a Tripwire?
4.2 - Two Types of Commitment
4.3 - Types of Tripwires
4.4 - Splinter Offers
4.5 - Little Victories
4.6 - Brainstorming Little Victories - 1
4.7 - Brainstorming Little Victories - 2
4.8 - The Tripwire Checklist
4.9 - Discovering Your Tripwire
4.10 - The Formula Revisited
MODULE 5: OPTIMIZE THE TRIPWIRE OFFER
5.1 - What is a Profit Maximizer
5.2 - Immediate Upsells
5.3 - Cross-Sells
5.4 - Slack Adjusters
5.5 - Bundles and Kits
5.6 - Recurring Billing
5.7 - Line Extensions
5.8 - Speed and Automation
5.9 - The Formula Revisited
MODULE 6: ARCHITECT A RETURN PATCH
6.1 - What is a Return Path
6.2 - Constant Communication Explained
6.3 - Exit Offers Explained
6.4 - Example Exit Offers
6.5 - Retargeting Explained
6.6 - Segmentation By Visitor Activity
6.7 - Full Funnel Retargeting
6.8 - Automated Email Followup Explained
6.9 - Part 1: Indoctrination
6.10 - Example : INdoctrination Campaign
6.11 - Part 2 : Engagement
6.12 - Example : Engagement Campaign
6.13 - Part 3 : Ascension
6.14 - Example : Ascension Campaign
6.15 - Part 4 : Segmentation
6.16 - Example : Segmentation Campaign
6.17 - Part 5 : Reengagement
6.18 - Final Formula and Wrap Up
WHAT YOU'LL GET
When you enroll today, you'll receive instant access to:
- The Conversion Funnel Mastery Course
- 6 Core Modules
- 58 Video Lessons
- 7 Handouts
- 6 Quizzes (one for each module)
Plus, upon successful completion of the course & all exams you will also receive:
- A badge designating you as a Certified Customer Value Optimization Specialist that can be hosted on your website, email signature and LinkedIn profile...
- A digital, printable certificate suitable for framing...
Status and recognition as a Certified Customer Value Optimization Specialist.
COURSE DETAILS
TUITION: Course - $495
Course + Certification - $995
LEVEL: Intermediate/Advanced
SETTING: Online/Virtual
COURSE LENGTH: 7 Hours
EXPECTED COMPLETION TIME: 3 - 7 Days
www.digitalmarketer.com/cvo
