3

THE TWO TYPES OF DOUBT

almost every customer experiences, and how to boost conversions by inoculating against them ahead of time.

5

HOW TO OPTIMIZE

all of your existing marketing funnels by applying the "5 Things" methodology.

ABOUT YOUR INSTRUCTOR

RYAN DEISS IS THE CO-FOUNDER AND CEO OF DIGITAL MARKETER

He launched hist first web-based business from his college dorm room in 1999, and since that time he's founded over 40 different businesses in markets such as heath and beauty, survival nad preparedness, DIY crafts and home improvement, investing and finance, chemical and liquid filter manufacturing, business lending, online skills training and menswear...just to name a few.

In addition to operating multiple businesses, Ryan is also a highly sought-after author, speaker and consultant, whose work has impacted over 250,000 businesses in 68 different countries.

COURSE BREAKDOWN: 

MODULE 1: START HERE

1.1 - Here's What To Expect

1.2 - What is CVO?

1.3 - The Formula for Growth

MODULE 2: DETERMINE PRODUCT/MARKET FIT

2.1 - The Goal of Marketing

2.2 - Before and After Grid - Infant Tub

2.3 - Before and After Grid- Landscaper

2.4 - Crafting a Statement of Value

2.5 - SOV vs. USO

2.6 - Why Value Isn't Enough

2.7 - Two Types of Doubts

MODULE 3: OPTIMIZE THE LEAD MAGNET

3.1 - What is a Lead Magnet? 

3.2 - Importance of Specificity

3.3 - Make A Specific Promise

3.4 - Give A Specific Example

3.5 - Offer A Specific Shortcut

3.6 - Answer A Specific Question

3.7 - Deliver A Specific Discount

3.8 - Finding The Hook

3.9 - The Landing Page Checklist

3.10 - The Formula Revisited

MODULE 4: OPTIMIZE THE TRIPWIRE OFFER

4.1 - What is a Tripwire?

4.2 - Two Types of Commitment

4.3 - Types of Tripwires

4.4 - Splinter Offers

4.5 - Little Victories

4.6 - Brainstorming Little Victories - 1

4.7 - Brainstorming Little Victories - 2

4.8 - The Tripwire Checklist

4.9 - Discovering Your Tripwire

4.10 - The Formula Revisited

MODULE 5: OPTIMIZE THE TRIPWIRE OFFER

5.1 - What is a Profit Maximizer

5.2 - Immediate Upsells

5.3 - Cross-Sells

5.4 - Slack Adjusters

5.5 - Bundles and Kits

5.6 - Recurring Billing

5.7 - Line Extensions

5.8 - Speed and Automation

5.9 - The Formula Revisited

MODULE 6: ARCHITECT A RETURN PATCH

6.1 - What is  a Return Path

6.2 - Constant Communication Explained

6.3 - Exit Offers Explained

6.4 - Example Exit Offers

6.5 - Retargeting Explained

6.6 - Segmentation By Visitor Activity

6.7 - Full Funnel Retargeting

6.8 - Automated Email Followup Explained

6.9 - Part 1: Indoctrination

6.10 - Example : INdoctrination Campaign

6.11 - Part 2 : Engagement

6.12 - Example : Engagement Campaign

6.13 - Part 3 : Ascension 

6.14 - Example : Ascension Campaign

6.15 - Part 4 : Segmentation

6.16 - Example : Segmentation Campaign

6.17 - Part 5 : Reengagement

6.18 - Final Formula and Wrap Up