Get Our Step-By-Step Plan For Turning Free Content Into
MORE LEADS AND SALES
At Every Step Of The Customer's Journey
HERE'S WHAT YOU'LL LEARN
1
HOW TO CREATE YOUR CUSTOMER AVATAR
(Your Perfect Customer) so you can architect a content strategy that attracts leads and buyers.
2
THE TOFU/MOFU/BOFU
content strategy that transforms ice cold prospects at the top of the funnel (TOFU) into loyal buyers of even your most expensive products and services at the bottom of the funnel (BOFU).
3
CHOOSE FROM 12 GOALS, 16 METRICS AND 21 DIFFERENT TYPES OF CONTENT
to create a content strategy that is laser focused on moving the needle for your organization. (Building this content plan is a snap using out Content Marketing Plan worksheets)
4
THE "GC = A"
Content Marketing Formula that connects the dots between content and sales.
5
THE 4 PROVEN WAYS
to find people that can create content for you (and the two ways you can motivate them to create outstanding content for you.)
6
PLUS...
you'll learn the 8 organic (free) and 5 paid traffic channels you can employ to spread your content across the social web.
COURSE DETAIL AND DESCRIPTION
ABOUT YOUR INSTRUCTOR
RUSS HENNEBERRY IS THE EDITORIAL DIRECTOR FOR DIGITAL MARKETER
Prior to joining Digital Marketer, Russ was on the content marketing team for Salesforce.com, and helped launch a well-known blog marketing SaaS, growing it from zero to 120,000 unique visitors per month in less than a year.
In his time at Digital Marketer, front end traffic to content has increased by 1125%. The content marketing team, under Russ' s management, generate 1000's of leads and front end sales per month by developing and executing a truly "full funnel" content marketing strategy.
COURSE BREAKDOWN:
MODULE 1: CREATING YOUR CUSTOMER AVATAR
1.1 - Start Here
1.2 - What to Expect
1.3 - The What and Why of Content Marketing
1.4 - Creating a Customer Avatar
1.5 - Content Technology
1.6 - The Marketing Funnel
MODULE 2: TOP OF THE FUNNEL CONTENT
2.1 - TOFU Goals
2.2 - TOFU Content Types
2.3 - TOFU Metrics
2.4 - Your TOFU Content Plan
MODULE 3: MIDDLE OF FUNNEL CONTENT
3.1 - MOFU Goals
3.2 - MOFU Content Types
3.3 - Lead Magnet Checklist
3.4 - MOFU Metrics
3.5 - Your MOFU Content Plan
MODULE 4: CONTENT MARKETING METRICS
4.1 - BOFU Goals
4.2 - BOFU Content Types
4.3 - BOFU Metrics
4.4 - Your BOFU Content Plan
MODULE 5: BLOG MARKETING
5.1 - How to Use This Section
5.2 - Wordpress Basics
5.3 - 212 Blog Post Ideas
5.4 - The Editorial Calendar
5.5 - Writing Headlines
5.6 - 8 Post Types
5.7 - Inserting Calls To Action
5.8 - Finding and Managing Writers
5.9 - Writing/Editing Great Content
5.10 - Lead Magnets and Blogs
5.11 - Opt-In Boxes and Squeeze Pages
5.12 - Repurposing Content
5.13 - Blog Launches
MODULE 6: CONTENT DISTRIBUTION
6.1 - How to Use This Section
6.2 - Content Distribution Basics
6.3 - Organic Content Distribution: Email
6.4 - Organic Content Distribution: SEO
6.5 - Organic Content Distribution: Social
WHAT YOU'LL GET
When you enroll today, you'll receive instant access to:
- The Content Marketing Mastery Course
- 6 Core Modules
- 40 Video Lessons
- 6 Handouts
- 6 Quizzes (one for each module)
Plus, upon successful completion of the course & all exams you will also receive:
- A badge designating you as a Certified Content Marketing Specialist that can be hosted on your website, email signature and LinkedIn profile...
- A digital, printable certificate suitable for framing...
Status and recognition as a Certified Content Marketing Specialist.
COURSE DETAILS
TUITION: Course - $495
Course + Certification - $995
LEVEL: Intermediate/Advanced
SETTING: Online/Virtual
COURSE LENGTH: 8 Hours
EXPECTED COMPLETION TIME: 3 - 7 Days
www.digitalmarketer.com/cvo
