Always Be The Smartest Marketer in the Room
Become a high-paid and sought-after expert by mastering the 8 critical core disciplines of digital marketing
Enhance your career (or start a new one) with expert trainings in the most in-demand, fastest growing fields.
Expand your skill set, distance yourself from the competition, and jump to a higher pay grade...
Attract better and higher-paying clients...
Finally have a one-stop solution for the latest digital marketing strategies(that actually work).
Once upon a time, businesses could rely on their local Yellow Pages, newspaper, or radio ad rep to drive new leads and clients through their doors. And if they offered a valuable product or service and treated their customers with respect, their business would grow.
Those days are long gone.
Today, businesses are forced to navigate dozens of different channels to both acquire and communicate with new customers and existing customers, and needless to say......they canā€™t do it alone.
Thatā€™s where WE come in...
Today, companies need skilled marketing professionals who are able to:
- Leverage new media channels such as Facebook, Google, Twitter and YouTube to acquire new customers and clients...
- Architect “conversion funnels” that seamlessly and subtly convert strangers into leads, leads into customers and customers into raving fans...
- Establish a “value first” content marketing strategy that enhances brand authority and generates free, organic traffic...
- Build and monetize large email subscriber lists...
without resorting to spammy tactics... - Engage with customers via social channels such as Facebook and Twitter to grow a brand’s reach and credibility...
- Optimize search networks like Google, Amazon, Pinterest and Yelp, so the brand can both be found and accurately represented...
- Track and measure the key metrics that matter, so decisions can be based on data, not hunches...
- Run split tests that improve conversion rates and reduce acquisition costs over time...
And as a member, you’ll possess all these skills and so much more...
WHO SHOULD GET CERTIFIED?
(It depends...)
DIGITAL MKTG PROFESSIONAL
and looking to get an edge in an increasingly crowded marketplace...
then yes…
If you're an ENTREPRENEUR
looking for strategies to acquire customer and clients without being forced to raise money from outside investors...
then yes...
If you are a BUSINESS OWNER
looking to get more clients, expand your service offerings, and train your team...
then yes...
If you are a STUDENT
hoping to land a great job in a fun, in-demand, high-paying field...
then yes...
. (We’ll give you the skills and certifications you need to not only talk the talk in the interview, but to truly walk the walk when you get that perfect gig.)
CRAZY-BUSY BUSINESS OWNER
who barely has time to check the mail and sign the checks...
...then NO!
(But you should get your team certified so they possess the skills to grow your business for you.)
MASTER NEW SKILLS USING THE ULTIMATE DIGITAL MARKETING TRAINING LIBRARY
CONVERSION FUNNELS & CUSTOMER VALUE OPTIMIZATION
Most businesses have some sort of "funnel" for generating leads and converting those leads into paying customers, but very few have . truly OPTIMIZED funnels that maximizes immediate average order value while simultaneously reducing overall acquisition costs, That's where you come in. In this mastery course, you'll learn how to architect a "conversion funnel" that gives businesses exactly what they want: MORE customers, that are MORE valuable, all while spending LESS to acquire them.
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CONTENT MARKETING MASTERY
Content marketing isn’t an “optional extra”...it’s an essential aspect of any modern digital marketing strategy. In this mastery course, you’ll learn our “Value First” content plan that transforms ice cold prospects at the top of the funnel (TOFU) into loyal buyers of even your most expensive products and services at the bottom of the funnel (BOFU). You’ll also learn how to leverage “other people’s content” to generate free, organic leads while simultaneously building your brand’s value and authority.
Learn MorePAID TRAFFIC & CUSTOMER ACQUISITION MASTERY
Companies today must have scalable traffic campaigns that produce new, qualified customers from scratch if they want consistent growth. In this mastery course, you'll gain the skills you need to help brands and businesses leverage paid traffic channels such as Google, Facebook, Twitter, YouTube and other demand-gen platforms to grow their customer base...without breaking the bank.
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EMAIL MARKETING MASTERY
Email marketing consistently generates the highest ROI of any marketing activity, but sadly most businesses are doing it wrong (or ignoring it completely). In this mastery course, you'll learn the three types of email campaigns and how and WHEN to use them. You'll also learn how to architect the perfect promotional calendar, and how to use automated email marketing to literally "sell while you sleep." By the time you finish, you'll be able to effectively monetize any email list, while simultaneously increasing engagement with your subscribers.
Learn MoreSOCIAL & COMMUNITY MANAGEMENT
Thanks to an ever-changing landscape, consumers have altered the way they voice criticism and praise, find and consume information, and, most importantly, they have changed the way they buy. Successful brands must learn to adapt to these changes, and put plans and processes in place to listen, influence, network and sell in this environment. In this mastery course, you'll learn to assess business goals and employ sound social media marketing practices to meet those goals. You'll also be trained on the ,ost up-to-date social media marketing practices that work TODAY and will continue to work TOMORROW.
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SEARCH MARKETING MASTERY
With all the "noise" in today's world, it's critical that brands and business get found when a customer or prospect is looking for them. It's also critical that your brand is shown in a positive light whne the right person is looking for a solution that YOU provide. And that's exactly what you'll learn how to do in this mastery course. You'll learn how to leverage search channels such as Google, Amazon and even local channels such as Yelp to ensure that your brand gets found...and that when it's found the message your prospects see is a positive one.
Learn MoreMARKETING ANALYTICS & DATA SCIENCE
Are your decisions driven by data or hunches? Logic... or fear? In this mastery course, you'll learn how to setup a basic analytics plan, and determine the key metrics your brand needs to track on a daily, weekly and monthly basis. You'll also elarn how to setup simple dashboards that alert your brands to potential problems and opportunities BEFORE it's too late.
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TESTING & CONVERSION SCIENCE
Conversion Rate Optimization and Split Testing are two of the most identifiable marketing tactics in the industry today. Unfortunately, most marketers claim to be doing CRO, but are merely relying on hacks and tricks. In this mastery course, you'll learn a repeatable process that increases converting actions from the traffic you already have by leveraging assets you've already created. In short, you'll be able to produce immediate results...making you immediately valuable to any business or brands.
Learn MoreGET CERTIFIED
IN 1 (OR ALL 8)CRITICAL CORE DISCIPLINES
